With 92% of internet penetration, Qatar’s e-commerce market is on a meteoric rise. The Qataris are trusting and supporting the rising trend of shopping online which wasn’t the case a decade back.
Henceforth, the observers are confident that e-commerce will touch US$2.20 billion by the end of 2019.
While people in Qatar love the idea of shopping online, they are overwhelmed by the growing use of smartphones and other mobile devices. These handy devices are giving the liberty to make purchases more often and spend less with discounts and offers.
All these facts predict that mobile commerce is here to stay!
Whether it is a desktop site or mobile site, the technologists are coming up with more advanced and detailed techniques to offer the best navigation and shopping experience to the shoppers. Here are the latest e-commerce trends of 2019 that are in a boom. Have a look!
The era of personalization
From food to fabric, every sector tries to offer products and services satisfying the different needs of customers.
Nowadays, these e-commerce websites are also trying to enhance the navigating and buying experience making it more customer-oriented. You can check out Amazon website which offers a multitude of features to the customers. For instance, a potential customer can create one or more wishlist of the products that he or she likes.
The chatbot is the future
Conversations help the business to grow and bring revenue. On the other hand, it helps the customers to clear their doubts, recommends the best option and guides them to make the best choice. Conversations are growing so important that conversational commerce is expected to be the “next big thing” and the chatbot is the major part of it.
One of the most happening trends of technology for the websites is the development of the Chatbots for the websites.
There are broadly three uses of the chatbots:-
- To interact with the customers and know their needs well
- To generate the leads
- To accumulate information
Furthermore, the engineers are using Artificial Intelligence to make the necessary improvements in these customer-serving chatbots. It will help in understanding the responses of the users in a better manner and take further intelligent steps.
Voice search is the next big thing
An estimation claims that the global voice search market will hit the revenue of $40B by 2022.
While Google claims that voice searches exhibit 20% of the total searches, it is estimated that mobile commerce will experience similar behaviour in the coming years.
This update is going to affect the search engines and websites, both. That is why the businesses must incorporate new ideas into these websites to deal with the needs of the customers.
It is possible that shortly, the mobile websites and apps are designed keeping the voice searches in mind to reap better profits
Artificial Intelligence is the game-changer
Push notification is one of the oldest ways to track the buying pattern of the users. It is mostly used in mobile e-commerce to make important decisions. It is nothing new, right? Wrong!
Artificial Intelligence is a game-changer. It is going to change the way push notifications operate. The technologists are planning to make certain changes in the push notifications by making it more independent with the help of AI. It will help in organizing the data in a better way, which will eventually aid in triggering the customers better.
Your business still needs a website to adapt these evolving developments to enhance the revenue and reach your customers easily. Almana Digital is the leading digital solution provider in Doha, Qatar, that offers smart IT services to clients globally. It provides the best professional digital services to drive traffic in this ever-changing technological world.